Nanotouch Materials provided 300 security bins along with the mats and handle skins which went into use at 6:00 .a.m. on the morning of august 29th. This time and date was chosen to maximize exposure to a combination of business and leisure travelers throughout the day.
Montage Marketing, out of Bethesda, MD, was onsight to conduct the market research due to their specialty in experiential marketing. The desire was to capture the thoughts and reactions of travelers both before entering the security area and after completing the security screening. 152 travelers submitted survey answers and another 35 agreed to a more lengthy interview with the on-site ethnographer.
In a separate survey session, almost 1200 respondents were polled about cleanliness and hygiene in public facilities including travel and hospitality.